A little bit about me.
Hey there, thanks for stopping by! I'm Ashley, a freelance website and brand designer based out of Santa Cruz, California. I specialize in artisan branding and website design for creative entrepreneurs and lifestyle brands. With a knack for simplicity and timelessness, I focus on creating and elevating brands with simple, yet effective design.
I mix my background of web and visual design, anthropology, interior design, and fine arts to build beautiful digital experiences. I look for inspiration in nature, architecture, and the natural organic beauty that surrounds us.
Most days you can find me at my desk surrounded by mood boards, my Great Pyrenees puppy, Jax, and a strong cup of coffee. When I’m not working, I’m usually outside enjoying the sunshine with my husband and friends, planning our next getaway, or hiking in beautiful redwoods that surround our home in the Santa Cruz mountains.
Services
There are so many factors involved in being an entrepreneur and business owner. Staying consistent across all platforms is key to maintaining a professional, confident, and cohesive brand. Consistency is one of the most important factors to attracting your ideal client and building trust with them. This is where our in-depth branding work comes in to create a seamless, cohesive, and intentional brand that your ideal client will be able to spot from a mile away, no matter which platform they find you on.
Our website designs are created with you in mind, down to the very last detail. Every aspect has a purpose, from the formation of your logo, to the carefully curated fonts we use for your brand, from the look and feel of your website, to the way your brand “speaks” to your ideal clients.
Branding & Web Design
- Brand strategy and creative direction.
- Typography selection.
- Color palette.
- Logo design + one variation.
- One submark + one variation.
- Custom Showit or Sqaurespace website.
- Responsive mobile site.
- Copy editing.
- Basic SEO optimization + taglines.
- Social media launch images.
- Brand guide PDF.
Logo & Brand Board
- One hour virtual coffee date to discuss what you’re dreaming about.
- Shared Pinterest board to show ideas & inspiration.
- Three to four design proofs & 3 revisions.
- One submark + one variation.
- Final logo & submark in PNG, JPEG, & EPS formats.
- Final brand board PDF & files (font suggestions, patterns, and graphics created.)
Creative Direction
- Styled photo shoot for branding or editorial.
- Comprehensive design and cohesive body of work to add to your portfolio or to submit for editorial publication to attract your ideal clients.
- A deep dive into the overall look and feel you would like to achieve from the shoot, complete with a detailed moodboard, color palette, and design focus.
- Exclusive vendor and design sources.
- Management and creative direction in all aspects of shoot, including procurement of vendors and design elements, communication, planning, booking, execution, day-of set-up and styling, and return of all rentals.
- View published shoots here, here, here, & here.
Contact
Do you have a project you would like to collaborate on?
Let's chat! I can't wait to hear from you!
